Privacy policy
Last updated: 27th November, 2025
This website is primarily intended for UK customers and all services are provided in accordance with UK law. Orders are only accepted for delivery within the United Kingdom. All features and content on this website are optimised for the UK market.
This Privacy Policy sets out how we collect, use, store, and disclose your personal information in accordance with the United Kingdom General Data Protection Regulation (UK GDPR). It applies when you visit our website, use our Services, make a purchase or other transaction, or otherwise communicate with us.
G-NiiB UK, a trading name of GenieBiome (Therapeutics) Co., Limited (a company incorporated in Hong Kong), which operates this store and website (www.g-niib-uk.com), including all related information, content, features, tools, products and services, to provide you, the customer or visitor, with a curated shopping and informational experience (the “Services”).
G-NiiB UK is powered by Shopify, which enables us to provide the Services to you.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, storage, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information”, we refer to information that identifies, or can reasonably be linked to, you or another person. Personal information does not include information that is collected anonymously or has been de-identified, so that it cannot identify or reasonably be linked to you.
Depending on how you interact with our Services, and as permitted or required by applicable UK laws, we may collect or process the following categories of personal information. The following are examples and may not apply to every user:
- Contact details, including your name, address, billing address, shipping address, phone number, and email address.
- Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information, including your username, password, security questions, preferences and settings.
- Transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us, including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
- Optional profile information, such as preferences or other details you may choose to provide voluntarily. For example, we may use such information (if provided with your consent) to help improve our services, tailor our offerings in the future, or provide you with more relevant marketing communications.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
- From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
- From our partners or other third parties.
How We Use Your Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
- Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
- Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
- Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
Cookies & Similar Technologies
Our website uses cookies to enhance your browsing experience, personalise content, and help us understand how our visitors use the site. Cookies are small text files placed on your device that allow websites to remember your preferences and actions over time.
We also use third-party analytics and advertising tools such as Google Tag (for Google Analytics), Google Ads Tag, Meta Pixel (for Facebook and Instagram Ads), Twitter Pixel (also known as the Twitter Website Tag), and TikTok Pixel (for TikTok Ads) to help us analyse website traffic and deliver relevant advertisements across platforms.
These technologies may collect data such as your IP address, browser type, device information, pages visited, and interactions with our website. You may manage your cookie preferences or withdraw your consent at any time via our on-site cookie settings banner.
We use the following types of cookies on our website:
- Required cookies - These cookies are essential for the basic functioning of the website, such as logging in and adding items to the shopping cart.
- Personalisation cookies - These help remember your actions and preferences to personalise your next visit.
- Marketing cookies - These may be used by us and our partners, including Shopify, to optimise marketing communications and display relevant ads on other platforms.
- Analytics cookies - These help us understand how users interact with the website so we can improve site performance and usability.
The cookie banner is provided through Shopify’s built-in consent management tools and is configured to meet common compliance standards. Visitors can manage their cookie preferences using the ‘Cookie preferences’ link found on the banner or in the footer of our site.
How to manage or turn off cookies
You may also choose to restrict or block cookies through your browser settings at any time. Each browser provides different options and controls – instructions can typically be found via the browser’s Help section.
To learn more about cookies and how to manage or delete them, you can visit:
Please note that disabling or blocking certain cookies may affect how our website functions or limit your ability to use certain features.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. You may exercise certain rights with respect to your personal information here: Shopify Privacy Portal Link.
Our store is hosted on Shopify. Customer data, including personal information, is primarily stored on secure servers located within the European Union (EU). This data hosting arrangement complies with both the UK GDPR and the EU GDPR frameworks.
To provide our services and fulfil customer orders, Shopify may process and transfer your personal information to other jurisdictions, such as the United Kingdom or Switzerland.
Third Party Websites and Links
Our website may contain links to third-party websites (for example, payment or social media partners) which are not operated or controlled by us. Please note that these websites are governed by their own privacy policies, and we do not accept responsibility or liability for their content or handling of your personal information. We encourage you to check the privacy policies of any site you visit.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about individuals under the age of majority applicable in their country of residence. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
You have the following rights under the UK GDPR, subject to certain exceptions and limitations:
- Right to Access. You may request access to the personal information we hold about you.
- Right to Rectification. You may request correction of inaccurate or incomplete personal information.
- Right to Erasure. You may request that we delete your personal information.
- Right to Restrict Processing. You may request that we restrict how we use your personal information.
- Right to Object. You may object to certain types of processing, including direct marketing.
- Right to Data Portability. You may request a copy of your personal information in a structured, commonly used, and machine-readable format.
- Right to Withdraw Consent. Where we rely on consent, you may withdraw that consent at any time.
You may exercise your rights by contacting us using the contact details provided below. We may need to verify your identity before processing your request. We will respond to your request within the time required by applicable law.
In addition, where consent is required under applicable law (e.g., for non-essential cookies or personalised advertising), we will request your consent via a cookie banner or other mechanism when you first access our website. You may withdraw your consent at any time by adjusting your cookie settings or contacting us.
Complaints
If you have concerns about how we process your personal information, please talk to us first—we’ll do our very best to put things right. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk/
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
How to Contact Us
If you have any questions about our privacy practices, this Privacy Policy, or if you wish to exercise your rights regarding your personal information, please contact us in the first instance at:
Email: privacy@g-niib-uk.com
Or write to:
The Data Controller
GenieBiome (Therapeutics) Co., Limited
12/F, 208 Johnston Road, Wan Chai, Hong Kong
For the purposes of UK data protection laws, GenieBiome (Therapeutics) Co., Limited is the data controller of your personal information.
If you have any questions about our privacy practices or wish to exercise your data protection rights, you can normally contact us at privacy@g-niib-uk.com or write to our Data Controller at the address above, and our team will be able to assist with most enquiries.
Alternatively, in accordance with the UK GDPR, you may also contact our appointed GDPR Representative in the United Kingdom:
Email: gdpr@g-niib-uk.com
Louis Leung
The GDPR Representative
Flat 4, 93 Milton Road East, Edinburgh, United Kingdom, EH15 2NL
We’re here to help, and your privacy will always be our priority.
